Here’s a phrase that should sound familiar: “What’s your social media strategy?”
These days, it seems “social” is all the rage. Companies, governments, and, yes, social change organizations are all beginning to see themselves as social networks — or at least as entities that must partner with social networks.
Management reports hail the arrival of the “social organization”, TechCrunch seems to report daily on the launch of a new social network, non-profit social networks are being acquired by for-profit media companies, and governments are being toppled by ”Facebook and Twitter.”
What’s all the fuss about? Do all new start-ups and initiatives need to be social from the outset?
We considered these questions as our vision for tenpass evolved. Our answer? No, and yes.
While human-to-human connectivity and collaboration is – and has always been – crucial to the success of any effort, we need not lead with an emphasis on social, social, social.
Instead, let’s build something simple that delights each individual user – and let the community follow.
More to come!
