Helping restaurants win

Jan 12, 2012

Know your user, focus on the user, and delight your user. Right?

 

If you’ve been part of a web-based start-up before, you’ve no doubt been advised by many to “focus on the user.”

 

It’s why most well-known Internet companies are focused almost entirely on delighting individuals interested in consuming relevant content, services, and more.

 

But what about everyone else? What about all the other “users” – publishers, merchants, institutions – that these companies work with? Don’t they matter too, especially in the new “Daily Deal” industry?

 

Let’s be clear: here at tenpass, we’re here to empower you.

 

But we’re also here to delight restaurants and help them be even more successful at finding and keeping many more loyal, long-term customers. In short, we’re here to

What’s in a number?

Dec 29, 2011

As we get ready to celebrate the arrival of 2012, we’re wondering, how many different numbers do you come across each day?

 

In this age of information, much has been written about the many hundreds of brands, commercials, and messages we’re all exposed to each day.

 

But now, in this age of daily deals, numbers are swarming us, too.

 

On a recent visit to Groupon’s home page, we came across nearly 100 different numbers. Here’s an example: “2-days for 1 or 1-day for 4: from $53, $89 value, 40% discount, $36 savings, 43 bought, 5 days 11 hours left.”

 

While this complexity works for some, does it really work for the average consumer and average restaurant? We think not.

 

As our vision for tenpass clarified even

Declaring your loyalty … today.

Dec 12, 2011

What are your favorite restaurants? What are they and how often do you go there?

 

Here at tenpass, just some of our favorites include Slow’s BBQ, Shalimar, Mon Jin Lau, and Beni Hana.

 

Are you rewarded for your informal loyalty? Sure, if you happen to know the staff, you may get a free drink now and then … but what else?

 

If you’re a restaurant owner, how do you go about ensuring your most loyal customers show up that extra 1 or 2 times per year?

 

What if there was a way for you to declare your loyalty today? Not tomorrow, not after a certain number of visits … but today.

 

Asking these questions led us to the next phase of tenpass.

 

The wait’s almost over!

To Social Network or not to Social Network?

Nov 22, 2011

Here’s a phrase that should sound familiar: “What’s your social media strategy?”

 

These days, it seems “social” is all the rage. Companies, governments, and, yes, social change organizations are all beginning to see themselves as social networks — or at least as entities that must partner with social networks.

 

Management reports hail the arrival of the “social organization”, TechCrunch seems to report daily on the launch of a new social network, non-profit social networks are being acquired by for-profit media companies, and governments are being toppled by ”Facebook and Twitter.”

 

What’s all the fuss about? Do all new start-ups and initiatives need to be social from the outset?

 

We considered these questions as our vision for tenpass evolved. Our answer? No, and yes.

 

While human-to-human connectivity

Do someone else’s Daily Deals work for you?

Nov 8, 2011

If you’re reading this post, chances are that you participate in the “daily deal” industry in some way.

 

Maybe you’re a consumer that subscribes to daily e-mail lists? Or maybe you’re a restaurant that’s been approached about a deal?

 

Regardless, we at tenpass have a simple question: are these your deals or someone else’s?

 

We began the journey that is now tenpass when we realized that the discount industry was moving in a direction that dictated terms to consumers and small businesses — instead of empowering people to make decisions for themselves.

 

“Up to 56% Off Errand-Running Services” may work for some people but it doesn’t work for us. And we all know that small businesses aren’t exactly enamored with the idea of giving away

Happy 10/10 Day!

Oct 10, 2011

Dear World,

 

Fittingly, the tenpass journey officially begins today, October 10th. Why is today fitting? Well, you’ll find out soon enough.

 

Through this blog, we’ll look forward to interacting with you about new,  simple, and exciting ways for people and restaurants to connect with one another.

 

Oh, and we’ll also begin to fill you in on our exciting product.

 

Enjoy today!

Your friends at tenpass

 

today's tenstat: ten is the atomic number for neon!